Weekly Anticipation Index: 'The Goods: Live Hard, Sell Hard,' 'The Time Traveler's Wife' and 'District 9'

Featured Stories - on June 20, 2009 by Phil Contrino

The Time Traveler's Wife and The Goods: Live Hard, Sell Hard will both enter the summer frame this August.


During the second weekend of August moviegoers will have a wide selection of movies to chose from. The Goods: Live Hard, Sell Hard, The Time Traveler's Wife and District 9 will all try to shake the stigma that August is a dumping ground for lesser films.

After watching his stock rise considerably thanks to his scene stealing role as Ari Gold in HBO's Entourage, Jeremy Piven will now try to carry a film in the lead role with Goods. Luckily, he's backed by a solid supporting cast that includes Ving Rhames, James Brolin and Ed Helms, whose popularity has drastically increased thanks to his turn in The Hangover.

Goods will benefit from the fact that it's being released just as the new season of Entourage is airing. Piven will no doubt be making the promotional rounds to promote both.

Rachel McAdams and Eric Bana lead The Time Traveler's Wife, which will look to tap into date crowds. Both McAdams and Bana have failed to establish themselves as box office draws in their own right, but Time Traveler's Wife could represent a minor step in that direction. The fact that it is based on a best-selling novel will certainly help, and the high-concept premise could entice curious moviegoers.

District 9 is a movie that will need to rely on positive word of mouth and moviegoers that are willing to take a chance. The trailers for the film are certainly unconventional, and the District 9 's take on sci-fi seems much more like a documentary than Star Trek.

Check out our predictions for all of these films and others in the table below.

Weekly Anticipation Index, June 20, 2009
Title Release Date Distributor Opening Weekend Cumulative
Transformers: Revenge of the Fallen June 24 DreamWorks/ Paramount $105M $390M
My Sister's Keeper June 26 Warner Bros./ New Line $14M $45M
Ice Age: Dawn of the Dinosaurs July 1 Fox $60M $220M
Public Enemies July 1 Universal $40M $140M
Brüno July 10 Universal $45M $120M
I Love You, Beth Cooper July 10 Fox Atomic $14M $40M
Harry Potter and the Half-Blood Prince July 15 Warner Bros. $85M $310M
G-Force July 24 Disney $33M $118M
The Ugly Truth July 24 Sony/Columbia $25M $80M
Funny People July 31 Universal $34M $105M
G.I. Joe: The Rise of Cobra August 7 Paramount $40M $100M
Julie & Julia August 7 Sony/ Columbia $20M $70M
The Goods: Live Hard, Sell Hard August 14 Paramount Vantage $13M $40M
The Time Traveler's Wife August 14 Warner Bros./New Line $14M $34M
District 9 August 14 Sony $15M $45M

Additional reporting by Daniel Garris.

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