Long Range Forecast: 'Argo', 'Here Comes the Boom', & 'Seven Psychopaths'
Featured Stories - on August 18, 2012 by BOXOFFICE Staff
This week, we've added three new films to our Long Range Forecast: Ben Affleck's Argo, Here Comes the Boom and Seven Psychopaths. All three films are currently scheduled for release on Friday, October 12.
- Ben Affleck has revived his career as an actor while establishing himself as a quality director for the masses. The critical and commercial success of Gone Baby Gone and The Town should help the appeal of this.
- Potentially early Oscar bait that could help extend its legs.
- Similar Fall release date as The Town.
- Online reactions to the trailer have been quite positive.
- A potentially less mainstream-friendly plot than The Town which could give it more of a Munich or Body of Lies-type of October run.
- Competition from two other star-driven vehicles: Taken 2's second weekend (if it takes off) and Killing Them Softly opening one week later.
Here Comes the Boom
- Kevin James has his fair share of an audience.
- This is the first mainstream comedy to release since The Campaign in early August, so demand should boost the upfront appeal.
- Has a better chance of bringing in family audiences than The Dilemma did.
- James hasn't top-lined a hit since Paul Blart three year and a half years ago and is still proving his ability as a solo draw. His last two flicks were box office disappointments (The Dilemma and Zookeeper).
- With audiences saving money for the holidays and a fair amount of competition in the October market, this is the kind of movie that could easily be overlooked in theaters.
- James being in a more serious role (by his standards) is a tough sell, but there is also a chance that it might just interest his fans.
- A relatively well-known ensemble cast.
- In Bruges (which shared the same director) has a very dedicated fanbase, but on the other hand it isn't a very big one.
- The ensemble, however, isn't really made up of box office stars.
- Coming from the director of In Bruges, this R-rated comedy isn't likely to be everyone's cup of tea.
- Will have to deal with the direct competition from Argo, and likely will have to do so with a smaller location count.
Notable changes on our forecast this week include Premium Rush, Hit & Run and The Possession. Additionally, The Apparition has been removed from the chart as Warner Bros. has decided to give it only a semi-wide release.
Check out our predictions for these and other films in the table below.
|Title||Release Date||Distributor||Opening Weekend||Cumulative|
|Seven Psychopaths||Oct 12, 2012||CBS Films
|Argo||Oct 12, 2012||Warner Bros.
|Here Comes the Boom||Oct 12, 2012||Sony / Columbia
|Sinister||Oct 5, 2012||Lionsgate / Summit
|Taken 2||Oct 5, 2012||Fox
|Frankenweenie||Oct 5, 2012||Disney
|Pitch Perfect||Oct 5, 2012||Universal
|Won't Back Down||Sep 28, 2012||Fox
|Looper||Sep 28, 2012||Sony / TriStar
|Hotel Transylvania||Sep 28, 2012||Sony / Columbia
|End of Watch||Sep 21, 2012||Open Road
|Trouble with the Curve||Sep 21, 2012||Warner Bros.
|Dredd||Sep 21, 2012||Lionsgate
|House at the End of the Street||Sep 21, 2012||Relativity Media
|Resident Evil: Retribution||Sep 14, 2012||Sony / Screen Gems
|Finding Nemo 3D||Sep 14, 2012||Disney
|The Words||Sep 7, 2012||CBS Films
|The Possession||Aug 31, 2012||Lionsgate
|Lawless||Aug 29, 2012||Weinstein Company
|Premium Rush||Aug 24, 2012||Sony / Columbia
|Hit & Run||Aug 22, 2012||Open Road Films
† = 3-day weekend (Friday through Sunday)
* = 4-day weekend (Friday through Monday)
Phil Contrino, Daniel Garris, Alex Edghill and Shawn Robbins contributed to this article.