Weekend Forecast: '2 Guns' & 'The Smurfs 2'
Featured Stories - on July 31, 2013 by BOXOFFICE Staff
This week, Sony's The Smurfs 2 debuted on Wednesday, July 31 to be followed by Universal's 2 Guns on Friday, August 2.
- Denzel Washington and Mark Wahlberg have commanded strong box office power over the last few years.
- With The Wolverine being the latest in a line of live-action flicks that have missed breakout status, that could mean some demand for a more "realistic" actioner.
- Facebook and Flixster activity are trending ahead of Washington's Safe House during comparable points.
- Twitter activity, while generally healthy, has been trending behind Safe House.
- Potential overlapping in Washington's and Wahlberg's core audience could prevent a major breakout.
- As August begins, the summer market is expected to slow down.
The Smurfs 2
- The first film was a huge hit two summers ago, posting a strong opening weekend and finding healthy legs to boot.
- The established brand name.
- Many kids are still out of school, and with Turbo disappointing, they may check in for this sequel.
- Animated sequels are hit and miss at the box office.
- The glut of kiddie movies this summer may have lessened any interest in this sequel.
- The film's Twitter and Flixster activity levels are lagging behind the first movie's.
Check out our weekend forecast for these openers and the remainder of the top 13 below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, August 4|
|2 Guns||Aug 2, 2013||Universal
|The Smurfs 2||Jul 31, 2013||Sony / Columbia
|The Wolverine||Jul 26, 2013||Fox
|The Conjuring||Jul 19, 2013||Warner Bros. / New Line
|Despicable Me 2||Jul 3, 2013||Universal
|Turbo||Jul 17, 2013||Fox / DreamWorks Animation
|Grown Ups 2||Jul 12, 2013||Sony / Columbia
|Red 2||Jul 19, 2013||Lionsgate / Summit
|The Heat||Jun 28, 2013||Fox
|Pacific Rim||Jul 12, 2013||Warner Bros.
|R.I.P.D.||Jul 19, 2013||Universal
|Fruitvale Station||Jul 12, 2013||Weinstein Company
|The Way, Way Back||Jul 5, 2013||Fox Searchlight
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.