Weekend Forecast: 'The Mortal Instruments: City of Bones', 'The World's End', & 'You're Next'
Featured Stories - on August 21, 2013 by BOXOFFICE Staff
This weekend's pack of new releases includes The Mortal Instruments: City of Bones, The World's End, and You're Next.
The Mortal Instruments: City of Bones
- Supernatural romances aimed at teenagers became a hot commodity thanks to the Twilight franchise.
- The book series has sold fairly well.
- Twitter activity began picking up this week as release approached.
- The commercial failures of Beautiful Creatures and The Host earlier this year indicate the genre is dying out.
- The Hunger Games: Catching Fire is already overshadowing the film's buzz despite being three months away.
- Flixster activity is slow.
The World's End
- Simon Pegg, Nick Frost, and Edgar Wright have established a devoted fan base thanks largely to their first two movies in the "Cornetto Trilogy", Shaun of the Dead and Hot Fuzz.
- Since those films released, Simon Pegg has become an even more recognizable face thanks to his turns in the Star Trek and Mission: Impossible franchises.
- Positive reviews and high Flixster user anticipation indicate the trio's usual audience should turn out this weekend.
- Although they've been financially successful and carry devoted fans, Pegg's and Frost's movies haven't turned into widely appealing films at the box office.
- Twitter and Facebook activity are sluggish, similar to where Paul stood back in 2011.
- Opening at the end of a busy summer market limits any potential to break out.
- The films' reviews are surprisingly strong for the horror genre.
- Twitter activity has begun picking up.
- Could the success of The Purge and The Conjuring rub off on the film?
- Facebook activity has been particularly weak.
- Opening at the end of a busy summer market limits any potential to break out, especially with Insidious Chapter 2 around the corner next month.
- The limited marketing campaign has likely limited general awareness.
Check out our forecast for these openers and the remainder of the weekend's top 10 in the table below.
|Title||Release Date||Distributor||Opening Weekend||Domestic Total through Sunday, August 25|
|Lee Daniels' The Butler||Aug 16, 2013||Weinstein Company
|We're the Millers||Aug 7, 2013||Warner Bros. / New Line
|The Mortal Instruments: City of Bones||Aug 21, 2013||Sony / Screen Gems
|You're Next||Aug 23, 2013||Lionsgate
|Planes||Aug 9, 2013||Disney
|The World's End||Aug 23, 2013||Focus
|Elysium||Aug 9, 2013||Sony / TriStar
|Kick-Ass 2||Aug 16, 2013||Universal
|Percy Jackson: Sea of Monsters||Aug 7, 2013||Fox
|Blue Jasmine||Jul 26, 2013||Sony Pictures Classics
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.