Weekend Forecast: 'Project Almanac', 'Black or White', & 'The Loft'

Featured Stories - on January 28, 2015 by BoxOffice Staff

jan30pred.pngThree films open in wide release over Super Bowl Weekend as January closes out.

Project Almanac

PROS:

- Social media activity is comparable to that of Into the Storm.
- Past Super Bowl weekends have done well for pics targeted toward teens (Chronicle and The Woman In Black, e.g.)

CONS:

- The found-footage "genre" may be played out at this point, even among teen crowds.
- Pre-release buzz isn't quite as strong as Chronicle's.

Black or White

PROS:

- The timely subject matter could give the film an extra boost of appeal.
- Kevin Costner and Octavia Spencer bring necessary star power for the under-the-radar release.

CONS:

- Social media activity is quite poor up to this point, trailing the likes of Labor Day and Costner's Draft Day.
- With Oscar nominee Selma already in the market, it's unlikely this gets much attention in the end.

The Loft

PROS:

- The Facebook fan page has grown a noticeable 34 percent in the past week.
- Karl Urban's history in the Lord of the Rings and Star Trek franchises. 

CONS:

- Overall Twitter and Flixster activity are significantly behind that of John Wick.
- Unfortunately, neither Urban or James Marsden are considered box office draws. 

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Sunday, Feb. 1
American Sniper Dec 25, 2014 Warner Bros.
$35,000,000 $252,500,000
Project Almanac Jan 30, 2015 Paramount
$17,000,000 $17,000,000
The Boy Next Door Jan 23, 2015 Universal
$7,800,000 $26,500,000
Paddington Jan 16, 2015 Weinstein / Dimension
$7,300,000 $49,400,000
The Wedding Ringer Jan 16, 2015 Sony / Screen Gems
$6,700,000 $49,200,000
The Imitation Game Nov 28, 2014 Weinstein Company
$4,800,000 $67,700,000
Black or White Jan 30, 2015 Relativity Media
$4,100,000 $4,100,000
Taken 3 Jan 9, 2015 Fox
$3,700,000 $81,500,000
Selma Dec 25, 2014 Paramount
$3,100,000 $43,900,000
Strange Magic Jan 23, 2015 Disney
$2,900,000 $9,400,000
The Loft Jan 30, 2015 Open Road
$2,300,000 $2,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Project Almanac, American Sniper, The Loft, Black or White, predictions

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