Weekend Forecast: 'Taken 3' & 'Selma'
Featured Stories - on January 07, 2015 by BoxOffice Staff
Liam Neeson's Taken 3 debuts this weekend, as well as the nationwide rollout of critically acclaimed Selma.
- Liam Neeson's drawing power in action films has only solidified since Taken 2 as he propelled Non-Stop into a box office hit nearly one year ago.
- Twitter, Facebook, and Flixster activity are noticeably strong.
- There hasn't been a straight-up action flick in awhile -- will the genre's fans be eager enough to see this sequel?
- Although a bona fide draw, it still takes the right film and concept for a star to help bring out audiences.
- Some online tracking inflation is possible due to the film's nature as a second sequel.
- Early reviews are in the cellar (30 percent on Rotten Tomatoes), and after the lukewarm word of mouth of the second film, some franchise fatigue is likely to set in.
- Reviews are stellar, with more than 80 critics unanimously giving the film a fresh rating on Rotten Tomatoes.
- David Oyelowo's performance as Martin Luther King, Jr. has generated its fair share of awards buzz.
- The timing of the release close to MLK Day next week -- as well as recent real world events in Ferguson, et al -- could ignite audience buzz this weekend and in the weeks ahead.
- Pre-sales are reportedly trailing those of 42 and Lee Daniels' The Butler.
- Opening one week ahead of MLK Day may create some back-loading.
- It's equally as possible that real world events could deter some viewers looking for escapism.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Sunday, January 11|
|Taken 3||Jan 9, 2015||Fox
|Selma||Dec 25, 2014||Paramount
|The Hobbit: The Battle of the Five Armies||Dec 17, 2014||Warner Bros. / New Line
|Into the Woods||Dec 25, 2014||Disney
|Unbroken||Dec 25, 2014||Universal
|The Imitation Game||Nov 28, 2014||Weinstein Company
|Night at the Museum: Secret of the Tomb||Dec 19, 2014||Fox
|Annie (2014)||Dec 19, 2014||Sony / Columbia
|The Woman In Black 2: Angel of Death||Jan 2, 2015||Relativity Media
|The Hunger Games: Mockingjay - Part 1||Nov 21, 2014||Lionsgate
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.