Weekend Forecast: 'Taken 3' & 'Selma'

Featured Stories - on January 07, 2015 by BoxOffice Staff

jan9.pngLiam Neeson's Taken 3 debuts this weekend, as well as the nationwide rollout of critically acclaimed Selma.

Taken 3

PROS:

- Liam Neeson's drawing power in action films has only solidified since Taken 2 as he propelled Non-Stop into a box office hit nearly one year ago.
- Twitter, Facebook, and Flixster activity are noticeably strong.
- There hasn't been a straight-up action flick in awhile -- will the genre's fans be eager enough to see this sequel? 

CONS:

- Although a bona fide draw, it still takes the right film and concept for a star to help bring out audiences.
- Some online tracking inflation is possible due to the film's nature as a second sequel.
- Early reviews are in the cellar (30 percent on Rotten Tomatoes), and after the lukewarm word of mouth of the second film, some franchise fatigue is likely to set in. 

Selma

PROS:

- Reviews are stellar, with more than 80 critics unanimously giving the film a fresh rating on Rotten Tomatoes.
- David Oyelowo's performance as Martin Luther King, Jr. has generated its fair share of awards buzz.
- The timing of the release close to MLK Day next week -- as well as recent real world events in Ferguson, et al -- could ignite audience buzz this weekend and in the weeks ahead. 

CONS:

- Pre-sales are reportedly trailing those of 42 and Lee Daniels' The Butler.
- Opening one week ahead of MLK Day may create some back-loading.
- It's equally as possible that real world events could deter some viewers looking for escapism.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Sunday, January 11
Taken 3 Jan 9, 2015 Fox
$31,000,000 $31,000,000
Selma Dec 25, 2014 Paramount
$23,000,000 $25,300,000
The Hobbit: The Battle of the Five Armies Dec 17, 2014 Warner Bros. / New Line
$11,200,000 $238,600,000
Into the Woods Dec 25, 2014 Disney
$11,000,000 $106,700,000
Unbroken Dec 25, 2014 Universal
$10,200,000 $103,600,000
The Imitation Game Nov 28, 2014 Weinstein Company
$10,000,000 $43,300,000
Night at the Museum: Secret of the Tomb Dec 19, 2014 Fox
$9,000,000 $101,900,000
Annie (2014) Dec 19, 2014 Sony / Columbia
$6,800,000 $81,400,000
The Woman In Black 2: Angel of Death Jan 2, 2015 Relativity Media
$4,900,000 $22,500,000
The Hunger Games: Mockingjay - Part 1 Nov 21, 2014 Lionsgate
$4,800,000 $330,600,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Selma, Taken 3, predictions

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