Weekend Forecast: 'Focus' & 'The Lazarus Effect'

Featured Stories - on February 25, 2015 by BoxOffice Staff

feb27.pngTwo new wide releases hit this weekend to close out February.

Focus

PROS:

- Will Smith is still one of the most bankable actors in the world when given the right film vehicle.
- WB's marketing campaign has ensured a high awareness for the con artist pic, which could be a strength as adults look for a new option.
- Twitter and Facebook activity have been encouragingly steady over the past two months.

CONS:

- Smith's last film, After Earth, was a prolific box office and critical bomb.
- Con artist pics are often hit and miss at the box office.
- Overall, social media activity isn't remarkable, but that could just underscore its heavy appeal to adults.

The Lazarus Effect

PROS:

- Horror fans haven't had much to choose from so far this year, outside of The Woman in Black 2.
- The pic's PG-13 rating could further help reach teen crowds.

CONS:

- Horror flicks in general haven't had an easy go at the box office over the past year or so, with very few exceptions.
- Lazarus' social media activity leaves much to be desired.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through March 1
Focus (2015) Feb 27, 2015 Warner Bros.
$23,000,000 $23,000,000
Kingsman: The Secret Service Feb 13, 2015 Fox
$11,200,000 $85,200,000
The Lazarus Effect Feb 27, 2015 Relativity Media
$11,000,000 $11,000,000
Fifty Shades of Grey Feb 13, 2015 Universal / Focus
$10,500,000 $147,300,000
The SpongeBob Movie: Sponge Out of Water Feb 6, 2015 Paramount
$10,000,000 $139,100,000
American Sniper Dec 25, 2014 Warner Bros.
$7,000,000 $330,300,000
McFarland, USA Feb 20, 2015 Disney
$6,800,000 $21,000,000
The DUFF Feb 20, 2015 CBS Films / Lionsgate
$6,300,000 $19,200,000
Still Alice Jan 16, 2015 Sony Pictures Classics
$2,900,000 $12,200,000
Hot Tub Time Machine 2 Feb 20, 2015 Paramount
$2,800,000 $10,700,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: The Lazarus Effect, Focus, predictions

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