Weekend Forecast: 'Chappie', 'Unfinished Business', & 'The Second Best Exotic Marigold Hotel'
Featured Stories - on March 04, 2015 by BoxOffice Staff
The first weekend of March sees three new wide releases hit the market.
- Writer/director Neill Blomkamp has a growing fan base thanks to District 9 and, to a lesser extent, Elysium.
- Flixster and Twitter activity have shown steady growth over the past few months.
- The cast of well-known names and faces like Hugh Jackman and Sigourney Weaver could help.
- Facebook activity, while decent, is noticeably behind that of Elysium.
- Sci-fi films without a large scale tend to open somewhat modestly.
- Neither Jackman nor Weaver are considered main characters here, leaving the selling point mostly up to the concept.
- The trio of Vince Vaughn, Tom Wilkinson, and Dave Franco could appeal to young males looking for a comedy.
- The lack of a comedy hit in awhile could further help.
- Vaughn hasn't driven a major box office hit in quite awhile.
- The days of the "frat pack" comedy may be behind us in the wake of more successful comedy concepts like the 21 Jump Street series, which Franco co-starred in.
- Social media activity is dead on arrival with Twitter pacing 50 percent behind The Wedding Ringer and a mere 12,000 Facebook fans.
The Second Best Exotic Marigold Hotel
- The first film proved extremely leggy thanks to great word of mouth, generating over $46 million in mostly limited and semi-wide release.
- The return of the ensemble cast should bolster incoming goodwill.
- Social media hasn't been one of the sequel's strong points, although that's to be expected given the older target audience.
- The late decision for a wide release could result in more backloading than is typical for many sequels.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Sunday, March 8|
|Chappie||Mar 6, 2015||Sony / Columbia
|The Second Best Exotic Marigold Hotel||Mar 6, 2015||Fox Searchlight
|Focus (2015)||Feb 27, 2015||Warner Bros.
|Unfinished Business||Mar 6, 2015||Fox
|Kingsman: The Secret Service||Feb 13, 2015||Fox
|The SpongeBob Movie: Sponge Out of Water||Feb 6, 2015||Paramount
|McFarland, USA||Feb 20, 2015||Disney
|Fifty Shades of Grey||Feb 13, 2015||Universal / Focus
|American Sniper||Dec 25, 2014||Warner Bros.
|The Lazarus Effect||Feb 27, 2015||Relativity Media
|The DUFF||Feb 20, 2015||CBS Films / Lionsgate
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.