Weekend Forecast: 'Get Hard' & 'Home'

Featured Stories - on March 25, 2015 by BoxOffice Staff

mar27.pngThe final weekend of March brings two new wide releases.

Get Hard

PROS:

- The powerhouse teaming of Will Ferrell and Kevin Hart should be very appealing to comedy fans.
- Marketing has hit most of the right notes ahead of release, which is good news for the first major comedy release in some time.
- Flixster and Twitter activity are outpacing that of The Campaign and The Wedding Ringer.

CONS:

- Early reviews are in the cellar, which may turn off some crowds.
- Unfortunately, Facebook buzz is lacking with under 170,000 fans through Tuesday.
- Hart risks being overexposed at this stage in his career, and even Ferrell has had his fair share of box office duds.

Home

PROS:

- The lack of animated releases since Paddington and SpongeBob may have families wanting.
- The DreamWorks name is still worth something.
- Recognizable voice talent like Jim Parsons and Rihanna could further help draw in some parents and young viewers.

CONS:

- Overall, DreamWorks' reputation has gone through a sharp decline in recent years. Home looks like another Turbo/Penguins of Madagascar than it does Mr. Peabody & Sherman or The Croods.
- Reviews aren't helping matters as critics pan DW's latest.
- Social media buzz is dead on arrival, particularly on Twitter and Facebook.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Weekend Domestic Total through Sunday, March 29
Home (2015) Mar 27, 2015 Fox / DreamWorks Animation
$31,000,000 $31,000,000
Get Hard Mar 27, 2015 Warner Bros.
$30,000,000 $30,000,000
The Divergent Series: Insurgent Mar 20, 2015 Lionsgate / Summit
$23,000,000 $87,700,000
Cinderella (2015) Mar 13, 2015 Disney
$21,000,000 $154,000,000
It Follows Mar 13, 2015 RADiUS-TWC
$4,500,000 $5,200,000
Kingsman: The Secret Service Feb 13, 2015 Fox
$3,400,000 $119,800,000
Run All Night Mar 13, 2015 Warner Bros.
$2,800,000 $24,500,000
The Second Best Exotic Marigold Hotel Mar 6, 2015 Fox Searchlight
$2,500,000 $28,500,000
The Gunman Mar 20, 2015 Open Road
$2,400,000 $9,200,000
Do You Believe? Mar 20, 2015 Pure Flix
$2,300,000 $7,200,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report. 

Tags: predictions, Home, Get Hard

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