Long Range Forecast: 'Pixels'

Featured Stories - on May 29, 2015 by BoxOffice Staff

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Adam Sandler leads an impressive comedy ensemble in Pixels, a sci-fi comedy about an alien attack led by old video arcade characters. Will the flick tap into nostalgia or is it going to be too campy for mainstream consumption? This week BoxOffice takes a look at the commercial prospects. 

Pixels
(Sony)

PROS:

- Donkey Kong, Pac-Man and other popular video-game characters are instantly recognizable to many potential moviegoers.
- Sony is putting a lot of marketing muscle behind the film since it's a crucial part of their year.
- This could easily break out among key male demos in the same way that Teenage Mutant Ninja Turtles did last Summer.
- Co-star Josh Gad is on his way up after the success of The Wedding Ringer earlier this year. 

CONS:

- Adam Sandler stumbled last summer with Blended, so his mainstream trust may be compromised a bit.
- Will teens really care about video-game characters they aren't familiar with?
- Opening so close to Mission: Impossible - Rogue Nation may hurt Pixels' staying power.

Check out our predictions for this film and others in the table below.

Title Release Date Distributor Opening Weekend Cumulative
Pixels Jul 24, 2015 Sony / Columbia
$57,000,000 $190,000,000
Southpaw Jul 24, 2015 Weinstein Company
$14,000,000 $50,000,000
Paper Towns Jul 24, 2015 Fox
$32,000,000 $86,000,000
Trainwreck Jul 17, 2015 Universal
$30,000,000 $110,000,000
Ant-Man Jul 17, 2015 Disney
$58,000,000 $147,000,000
Self/Less Jul 10, 2015 Focus
$5,500,000 $14,000,000
Minions Jul 10, 2015 Universal
$83,000,000 $300,000,000
The Gallows Jul 10, 2015 Warner Bros. / New Line
$11,000,000 $25,000,000
Terminator Genisys Jul 1, 2015 Paramount
$32,000,000 $107,000,000
Magic Mike XXL Jul 1, 2015 Warner Bros.
$29,000,000 $101,000,000
Ted 2 Jun 26, 2015 Universal
$59,000,000 $180,000,000
Max (2015) Jun 26, 2015 Warner Bros.
$12,000,000 $40,000,000
Dope Jun 19, 2015 Open Road
$6,000,000 $19,000,000
Inside Out (2015) Jun 19, 2015 Disney
$71,000,000 $280,000,000
Jurassic World Jun 12, 2015 Universal
$100,000,000 $260,000,000
Spy (2015) Jun 5, 2015 Fox
$43,000,000 $158,000,000
Insidious: Chapter 3 Jun 5, 2015 Focus
$24,000,000 $50,000,000

Entourage (June 3): $11 million (opening weekend)/$35 million cume

Phil Contrino, Daniel Garris and Shawn Robbins contributed to this report.  

Tags: Pixels, predictions

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