Weekend Forecast: 'Pitch Perfect 2' & 'Mad Max: Fury Road'
Featured Stories - on May 13, 2015 by BoxOffice Staff
There's something for everyone on what promises to be a very busy third weekend of May...
Pitch Perfect 2
- The original film was a sleeper box office hit, taking in over $65 million domestically.
- That film's audience only continued to grow big time in the post-theatrical market.
- Social media buzz is notably strong as the franchise boasts nearly 60 percent more Facebook fans 22 Jump Street did before release, plus exceptional Twitter activity.
- The drawing power of women at the box office is a hot topic these days, and this is the type of film that will certainly bring out that audience.
- Reviews aren't quite as strong as the first film, although not nearly negative enough to have much effect on the opening weekend.
- Overall, there really isn't much working against this film. It's a sure fire hit.
Mad Max: Fury Road
- A very aggressive marketing campaign from Warner Bros. has pitched this as a unique, kinetic B-movie action flick of the highest caliber. Will it deliver for the uninitiated, though?
- Early reviews are very strong, sitting at 98 percent on Rotten Tomatoes as of the time of writing.
- Tom Hardy is due a major hit in the leading role after numerous well-received indie pics following his work in The Dark Knight Rises and Inception. Charlize Theron's presence doesn't hurt, either.
- Twitter and Facebook activity have exploded over the past two weeks thanks to early word of mouth, suggesting the uniqueness of the pic could draw in a bigger crowd than once expected.
- The original Mad Max film is more akin to a cult classic than anything else, increasing the potential niche appeal of Fury Road.
- He may be due for a hit, but Hardy isn't necessarily a drawing factor yet -- nor is veteran writer/director George Miller.
- Flixster activity isn't quite where we'd like to see it at this point considering the film's buzz. For example, it boasts just over half the number of votes of Edge of Tomorrow and Kingsman: The Secret Service.
- Although one of the trickiest movies to predict this year, the fact that Pitch Perfect 2 will dominate among female audiences means this could easily turn out to be a mostly fanboy-serving flick on opening weekend.
Check out our complete weekend forecast in the table below.
|Title||Release Date||Distributor||Weekend||Domestic Total through Sunday, May 17|
|Pitch Perfect 2||May 15, 2015||Universal
|Mad Max: Fury Road||May 15, 2015||Warner Bros.
|Avengers: Age of Ultron||May 1, 2015||Disney
|Hot Pursuit (2015)||May 8, 2015||Warner Bros. / New Line
|The Age of Adaline||Apr 24, 2015||Lionsgate
|Paul Blart: Mall Cop 2||Apr 17, 2015||Sony / Columbia
|Furious 7||Apr 3, 2015||Universal
|Ex Machina||Apr 10, 2015||A24
|Home (2015)||Mar 27, 2015||Fox / DreamWorks Animation
|Far from the Madding Crowd||May 1, 2015||Fox Searchlight
Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.