By Alex Edghill
Friday Afternoon Update: This past week saw Captain America: Civil War lead once again for the second week in a row and third time in four. While its numbers haven't been gaudy over the past month like Deadpool or The Force Returns its been very consistent, even though the big tv spot campaign is not yet upon us. Batman vs Superman opened to ~$170 million last week and while Captain America and his pals might arguably not be on the same level awareness-wise, given the huge successes of the Marvel Cinematic Universe and the fact that Spider-man is joining the fray in this film its not a stretch to say that Captain America 3 will be the first non-Avenger film in the franchise to open to north of $150 million.
The Conjuring 2 debuted a new trailer this past week which was received moderately well, reaching 13,391 tweets on Sunday. Sequels to popular horror films don't always bring in big bucks (just look at Insidious 3 or Paranormal Activity 4 which opened to just above half of their predecessors), and I'm a little bit concerned here since it will be hard for it to recreate the buzz storm the original did in the weeks leading up to its release. The Conjuring was one of the social media stars of 2013, especially on Twitter where its TV spots generated huge buzz, leading to an opening day of 163,968 tweets which is one of the highest ever for the genre.
Twitter Top 10 Movies for the week of March 25th to March 31st
|05/06/16||Captain America: Civil War||88,213||1 (-)||35.66%|
|08/05/16||Suicide Squad||72,858||2 (+4)||148.55%|
|07/15/16||Ghostbusters (2016)||42,693||3 (+1)||18.71%|
|06/10/16||The Conjuring 2||38,888||4 (+26)||1338.70%|
|06/17/16||Finding Dory||33,398||5 (+3)||71.49%|
|04/15/16||The Jungle Book (2016)||27,277||6 (-4)||-39.84%|
|04/22/16||The Huntsman: Winter's War||22,007||7 (+5)||104.93%|
|06/03/16||Me Before You||20,874||8 (+3)||62.79%|
|05/27/16||Alice Through the Looking Glass||18,998||9 (+28)||1092.59%|
|04/29/16||Ratchet & Clank||15,891||10 (+3)||50.84%|
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