A look at upcoming films and their Facebook performance over the past week

Facebook Watch - 'Suicide Squad' Crosses 2 Million Likes, Takes Top Spot

on April 04, 2016


By Alex Edghill

Monday Morning Update: Suicide Squad took home the top spot amongst all upcoming films for the greatest like increase on Facebook over the past week. Weighing in just under 200,000 likes heavier, it managed to surpass the 2 million like mark even though it is still four months away from being released. Deadpool by comparison had less than 1.5 million likes the same distance before release so this a very strong sign for its potential.

The Huntsman: Winter's War also continues to impress as it rose over 170,000 likes to almost 4.8 million likes overall. Yes it is true that it is reusing the Facebook page of the first film Snow White And The Huntsman so it had a big base to start from but since the start of 2016 it has managed 600,000 new likes which is nothing to scoff at. The first film had just under 1 million total likes on opening day.

The Shallows continued to impress over the past week with a further 27,965 new likes, giving it the largest percentage jump in the top 10 on the week. The teaser really set it in the right direction and did a wonderful job of raising awareness. Curious to see how the first full trailer is received online but based on its early response, barring atrocious reviews its hard to see how this doesn't do very well coming opening day.

Facebook Top 10 Movies by Like Increase for the last week Ending Sunday April 3rd

Rank Release Movie Likes Change % Change
1 08/05/16 Suicide Squad 2,099,395 198,589 10.45%
2 04/22/16 The Huntsman: Winter's War 4,778,049 170,960 3.71%
3 05/27/16 Alice Through the Looking Glass 15,799,373 41,739 0.26%
4 06/10/16 The Conjuring 2 3,384,274 36,713 1.10%
5 05/06/16 Captain America: Civil War 16,325,326 30,236 0.19%
6 06/10/16 Warcraft 1,099,610 29,834 2.79%
7 05/20/16 The Angry Birds Movie 627,139 28,398 4.74%
8 06/24/16 The Shallows 129,620 27,965 27.51%
9 06/17/16 Finding Dory 1,934,606 25,995 1.36%
10 05/27/16 X-Men: Apocalypse 13,418,321 21,787 0.16%

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Tags: social-media-trends

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