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Search results for: "Marketing"

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LIVE From ShoWest

Check back often for news and views from the biggest exhibition industry convention of the year. Read more »

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Marketing Horror in 3D

Exhibitors will have the chance to bring 3D fans and horror fans together with Lionsgate's My Bloody Valentine 3D Read more »

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Jul13

July 2013 Domestic Market Analysis: 'Despicable Me 2', 'The Conjuring', 'Grown Ups 2', & Holdovers Carry Otherwise Tepid Month

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Selling 'District 9'

A combination of conventional and unconventional marketing has helped the new sci-fi flick gain attention. Read more »

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'Spirit' Marketing Goes Back To School

Lionsgate has put a big chunk of its marketing campaign for The Spirit in the hands of art schools across the country. Read more »

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Wbmarketingsummer2010

Warner Bros. Uses Different Marketing Approaches for 'Inception' and 'Splice'

One is intentionally vague, the other may show too much Read more »

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Upcoming060410

UPDATED Twitter Watch: This Week's Openers Still On Life Support

Tweet counts and analysis for Tuesday, June 1st. Read more »

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2015

UPDATED ANALYSIS: Batman-Superman News & 'Avengers: Age of Ultron' Further Shake Up 2015's Massive Potential

"Blockbuster-filled" doesn't begin to do justice to the banner year that 2015 is shaping up to become. Read more »

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Eatpraylovefeature

'Eat Pray Love' Tries to Prove Product Tie-Ins for Movies Aimed at Adults Can Work

The latest Julia Roberts vehicle is hoping to entice moviegoers by using a technique that is usually reserved for children or teenagers. Read more »

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Quotes

Can Theaters—And Studios—Survive Without Film Critics?

No, and here's why Read more »

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Paranormalactivity2feature

Avoiding a Sophomore Slump: The Marketing of 'Paranormal Activity 2'

The horror sequel will try to generate the same level of enthusiasm as its predecessor Read more »

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Hansel

Number Crunch: How Successful Are Hollywood's Fairy Tale Revivals?

The upcoming release of 'Hansel and Gretel: Witch Hunters' spurs the question... Read more »

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Haywire_photo

Relativity Media Finally Gets 'Haywire' Marketing Right

The first 5 minutes of 'Haywire' have been released as the film's latest trailer. This must be what validation feels like. Read more »

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Upcoming061110

UPDATED Twitter Watch: 'Karate Kid' Asleep on the Gas

Tweet counts and analysis for Tuesday, June 8th. Read more »

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Fix My Movie's Ad Campaign!

Michael Bay had some negative things to say about the way that Transformers: Revenge of the Fallen was being sold. Read more »

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2012

Boxoffice's Most Impressive Runs of 2012

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Upcoming070910

UPDATED Twitter Watch: Solid Starts For Both 'Despicable Me' and 'Predators'

Tweet counts and analysis for Tuesday, July 6th. Read more »

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Im3

Social Network Futures: 'Iron Man 3' Gears Up for Final Marketing Stretch

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Knightdayviral

How NOT To Do Viral Marketing: A Look at the Weak 'Knight and Day' Campaign

Tom Cruise and Cameron Diaz try in vain to be casual Read more »

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Selling 'Avatar'

James Cameron's Avatar opens this December, yet the marketing blitz hasn't even begun. Will the film succeed? Read more »

Displaying results 1 - 20 of 192 in total