Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Weekend domestic gross

WeekendTop 10 GrossChg. LW%Total GrossChg. LW% Top movie of the week
04 (Jan 23 - Jan 25)$136,480,820-24%$157,464,629-22%American Sniper
03 (Jan 16 - Jan 18)$178,963,57071%$201,031,67960%American Sniper
05 (Jan 30 - Feb 01)$80,089,127-41%$100,338,212-36%American Sniper
10 (Mar 06 - Mar 08)$72,251,925-19%$86,969,476-15%CHAPPiE
11 (Mar 13 - Mar 15)$115,580,19060%$129,978,34949%Cinderella (2015)
07 (Feb 13 - Feb 15)$196,187,39248%$211,286,94341%Fifty Shades of Grey
08 (Feb 20 - Feb 22)$103,802,091-47%$115,332,590-45%Fifty Shades of Grey
09 (Feb 27 - Mar 01)$88,810,278-14%$102,801,071-11%Focus (2015)
02 (Jan 09 - Jan 11)$104,708,370-17%$125,338,635-19%Taken 3
12 (Mar 20 - Mar 22)$117,323,6182%$130,025,9540%The Divergent Series: Insurgent
01 (Jan 02 - Jan 04)$125,847,309--$153,826,448--The Hobbit: The Battle of the Five Armies
06 (Feb 06 - Feb 08)$132,753,77466%$149,816,98649%The SpongeBob Movie: Sponge Out of Water